Instead of one exact target, you can specify a range.
That is often the better option in the real world, because weather, terrain, fatigue, and GPS drift do not care how tidy your plan looked on paper.
500m 4:30–5:00/km
5km 12-18mph
10 min 120–150 bpm
5km 300–350W
5 min 170–190 spm
Ranges are especially useful when: